Annotated Bibliography

Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. The Econometric Society, 47(2), 263–291. The authors, Daniel Kahneman and Amos Tversky examine how presenting the expected outcome as a gain or loss relative to a neutral reference point, and losses loom greater psychological effect than gains. This paper presents a critique of… Read More Annotated Bibliography

Brainstorm Research Driving Question

[Your research question] What is the question that you are trying to investigate? I want to explore how framing and vividness effects affect teenager’s donation decision-making? [Population] What is the population that your study addresses? Teenagers (12-19) in Beijing  [Significance] Why is this question important to answer? It is important to understand whether present ways… Read More Brainstorm Research Driving Question