Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. The Econometric Society, 47(2), 263–291. https://doi.org/10.2307/1914185 The authors, Daniel Kahneman and Amos Tversky examine how presenting the expected outcome as a gain or loss relative to a neutral reference point, and losses loom greater psychological effect than gains. This paper presents a critique of… Read More Annotated Bibliography
[Your research question] What is the question that you are trying to investigate? I want to explore how framing and vividness effects affect teenager’s donation decision-making? [Population] What is the population that your study addresses? Teenagers (12-19) in Beijing [Significance] Why is this question important to answer? It is important to understand whether present ways… Read More Brainstorm Research Driving Question
This paper examines the impact of default donation options and the framing of
charitable solicitations on Chinese teenagers’ online donation decisions. … Read More Framing & Defaults on Teen’s Donation