香奈儿由Coco Chanel在法国创办的奢侈品品牌
代表作品
Coco Chanel—The Little Black Dress
“Before me, no one would have dared to dress in black.….. A black so deep, so noble that once seen, it stays in the memory forever.”
By Chanel
It was about 1920 when Chanel said: “At about that time, I remember contemplating the auditorium at the Opera from the back of a box…those reds, those greens, those electric blues made me feel ill. These colors are impossible. These women, I’m bloody well going to dress them in black…. I imposed black; it’s still going strong today, for black wipes out everything else around.” She recounted this memory to Paul Morand, her friend and confident.
The American market was the most enthusiastic about the little black dress in the beginning. Tagged “the Ford dress”—both the dress design and the car were widely accessible, each had simple lines and were black. For day, the dresses were made in wool or chenille and for evening, satin, crepe or velvet. The way the American market received the new design is described by Janet Wallach: “Despite its simplicity, however, it took a daring woman to design it and, oddly enough, an American audience to accept it. For all of Chanel’s characteristics, her clothes had a decidedly American appeal.” The author Anita Loos and the American editor of Harpers’s Bazaar, Carmelo Snow, were among those that loved the easy to wear and minimalistic design.
品牌风格
“香奈儿代表的是一种风格、一种历久弥新的独特风格”，Chanel女士如此形容自己的设计，并不是思索接下来要做什么，而是自问接下来要以何种方式表现，这么一来鼓动将永不停止。
热情自信的Chanel女士将这股精神融入了她的每一件设计，使Chanel成为了相当具有个人风格的品牌。
Chanel的设计带有鲜明的个人色彩，她追求自由但是眷恋男人；她强悍独立但是却有十足的女人味。她的老家——法国中部的Auvergne——是个充满死火山地形的贫苦地区，七十岁时她曾形容自己是“Auvergne唯一一座不灭的活火山”。如今，放眼新人辈出品牌繁复的流行产业，Chanel依然是时尚界一座永远不灭的活火山。香奈儿品牌走高端路线，时尚简约、简单舒适、纯正风范、婉约大方、青春靓丽。
品牌方向
HAUTE COUTURE
FASHION
HIGH JEWELRY
FINE JEWELRY
WARCHES
MAKE UP
我
为什么我会选择香奈儿呢，其实有很多原因啦。最主要的是我特别欣赏Coco Chanel的勇气和创新的精神，在19世纪末，20世纪出，大多数的欧洲女性的穿衣风格都是比较传统，由非常多的褶皱包裹起来，讲究前凸后翘，这可能是由当时社会的审美导致。但是Coco Chanel跨出了时尚伟大的一步，她尝试去把之前的在衣服上的“累赘”全部舍去，以简约简单的方式展现女性的美。
她认为女性的穿衣方式并不以该受男性的“审美”所以影响，应该穿出自己的风格，自己喜欢的。
她的这种创新的精神是我选择Chanel很大的原因。
之后的Chanel在Coco Chanel离开后，还是一如既往的保持着之前她的创新不断推翻历史的做法，不断地发布一些让人眼前一亮，发布出之前没有设计师做出来的产品。
让穿衣服的人穿出自己的风格，自己喜欢的风格。让衣服成为一种搭配，而不是人被衣服所限。让衣服成为表达自己风格的一种方式。
Sources
https://baike.baidu.com/item/%E9%A6%99%E5%A5%88%E5%84%BF/22860?fr=aladdin
Coco Chanel—The Little Black Dress
https://www.chanel.com/us/