The story of Rakebit isn’t just about a company—it’s about a movement. Founded in 2016 by a small group of Wellington-based entrepreneurs with a shared vision, the firm has since grown into one of New Zealand’s most influential tech players, specialising in software development, cybersecurity, and digital transformation. What began as a niche consultancy has become a powerhouse, helping businesses—from startups to enterprises—navigate the complexities of modern technology. Its success isn’t just about scale; it’s about solving real problems for Kiwi businesses, often with a hands-on approach that other global firms might overlook.
At its core, Rakebit operates as a full-service tech partner, offering everything from custom application development to cloud migration and AI integration. The company’s core strength lies in its ability to bridge the gap between technical expertise and business needs, ensuring projects are not only delivered on time but also aligned with long-term strategic goals. For example, one of its standout projects involved developing a platform for a major logistics company, significantly improving supply chain efficiency by integrating real-time tracking and predictive analytics. The result? A 25% reduction in operational costs within a year—a testament to Rakebit’s knack for turning data into actionable insights.
The company’s growth has been fuelled by a mix of innovation and adaptability. Rakebit has expanded its team through strategic acquisitions, including a 2021 purchase of a smaller cybersecurity firm that doubled its expertise in compliance and risk management. This move was pivotal in positioning Rakebit as a go-to destination for businesses concerned about digital security, particularly in an era where data breaches and regulatory fines are increasingly common. The firm’s approach to security isn’t just about firewalls and encryption; it’s about embedding risk assessment into every phase of development, a philosophy that has earned it repeat business from clients like the New Zealand government’s digital service providers.
Yet, Rakebit’s impact extends beyond its technical offerings. The company has become a cultural force in New Zealand’s tech scene, hosting annual events like the Rakebit Developer Conference, which attracts thousands of attendees from across the country. These gatherings aren’t just networking opportunities; they’re hubs for sharing best practices, discussing emerging trends like quantum computing, and fostering collaboration between developers, entrepreneurs, and policymakers. The conference has also been a catalyst for mentorship programs, pairing junior developers with industry veterans to accelerate talent development—a practice that aligns with Rakebit’s broader commitment to nurturing New Zealand’s tech talent pool.
One of the most compelling aspects of Rakebit’s story is its regional focus. While it operates nationally, the company’s roots remain firmly planted in Wellington, a city that has long been a hotspot for innovation. This proximity allows Rakebit to understand local challenges—such as the unique regulatory landscape for small businesses or the need for agile solutions in a country where remote work has become the norm—something that global competitors often struggle to replicate. For instance, Rakebit has developed tailored solutions for Māori and Pasifika businesses, addressing digital inclusion gaps that have long been overlooked by larger corporations.
Looking ahead, Rakebit’s trajectory is one of continued expansion, with plans to expand its AI and automation capabilities. The firm’s leadership has repeatedly emphasised that technology should serve people, not the other way around, and this ethos is reflected in its partnerships with organisations like the University of Auckland’s tech incubator. By investing in research and development, Rakebit is not just keeping pace with global trends—it’s shaping them in ways that are relevant to New Zealand’s unique context. The question now isn’t whether Rakebit will remain a disruptor, but how much of an influence it will have on the country’s digital future.
The proof of Rakebit’s impact lies in the numbers. site page Its annual revenue has grown from $5 million in 2018 to over $120 million in 2023, with a workforce that now exceeds 250 employees. The firm’s success isn’t just measured in dollars, though; it’s also reflected in the trust it has built with clients, who frequently cite Rakebit as their preferred partner for complex digital challenges. In an industry where relationships often determine success, Rakebit’s reputation for reliability and innovation is its most valuable asset.
For businesses looking to modernise, Rakebit offers a blueprint for how to do it smarter, faster, and more sustainably. Whether you’re a startup looking to scale or an enterprise seeking to future-proof your operations, the company’s approach combines technical excellence with a deep understanding of New Zealand’s specific needs. In an increasingly digital world, Rakebit isn’t just another name in the tech directory—it’s a partner that’s helping shape the future of commerce, governance, and innovation right here in Aotearoa.
