Why Youth

English Version: https://my.moonshotacademy.cn/serene-zhang/portfolio/why-youth-2/

Why Youth是2020年初加入的一个项目,也是我做的第一个公益项目。这个项目以制作手册为载体告诉指导想要做公益的青少年,怎样可以更好地实现公益理想。

Why Youth is a project I joined at the beginning of 2020, and it is also the first public service project I did. This project uses the production of handbook as a carrier to guide teenagers who want to do charity work and how they can better realize their charity ideals.

在这个项目中我和以往做项目的角色不同,我这一次是marketing的负责人,主要负责对外宣传工作。这也是第一次当我确定我未来想学marketing以后做的第一个项目。

In this project, my role is different from that of previous projects. I am the person in charge of marketing this time, mainly responsible for external publicity. This was also the first project I did after I decided that I wanted to study marketing in the future.

下面是我在Why Youth做的几件事儿。

There are the things that I have did in Why Youth.

1. 制作团队甘特图 Make Gantt Chart

甘特图是一种非常高效的团队协作工具,之前在做MOON的时候(我的另一个项目)在最后的阶段才使用到了甘特图。这一次在做新项目的时候,从一开始就可以使用甘特图,这样清晰完整地看到项目的进度。

Gantt charts are a very effective team collaboration tool that I used in the last stage of MOON (another of my projects). This time, when working on a new project, you can use the Gantt Chart from the beginning to see the progress of the project clearly and completely.

2. 策划宣传视频 Write Script of AD video

我一直对于视觉艺术,广告都特别感兴趣。而这一次正好也是一次机会,可以给我来做宣传视频。我没有经验,于是在网上查了很多关于如何写视频脚本,如何写分镜,如何让广告看起来有吸引力的文章。最终写出了一个一分钟的广告策划案。

I have always been interested in visual arts and advertising. And this time is also an opportunity for me to do a promotional video. I had no experience, so I looked up many articles on the Internet about how to write video scripts, how to write screenshots, and how to make ads look attractive. I ended up writing a one-minute AD plan.

大家可以点击下方链接查看策划案 You can click the link below to see the AD plan:

Why Youth 宣传片策划案

大家可以点击下方链接查看广告视频:You can click the link below to see the AD video:

Why Youth 宣传片

3. 线上活动策划 Plan for online activity

对于活动策划我已经是轻车熟路了,我可以快速地设计出来一场线上活动。但是这一次我的身份不同,这一次我作为marketing的负责人,很多信息是我不能随时随地更改的。所以我原始的活动策划案是作废的。不过也很幸运, 我看到了另外一种线上活动的可能性。原来线上宣讲会这样在我看起来很无趣的活动也可以给观众带来那么多启发。

I’m pretty good at event planning, and I can design an online event very quickly. However, my status is different this time. As the person in charge of marketing this time, I cannot change a lot of information anytime and anywhere. So my original event plan is null and void. Fortunately, though, I saw the possibility of another kind of online activity. It turns out that online seminars, which seem boring to me, can be so inspiring to the audience.

策划案 Activity Plan

最后我们举办了一场简单的线上宣讲会,只用了一个星期宣传,来了400多人。

In the end, we held a simple online event, which took only a week to promote and attracted more than 400 people.

4. 写活动推文 Write Publicity Article

当然要宣传一个项目一定要写的就是活动推文,在这一次活动推文中,我想要呈现不同视角的人在做公益或者看高中生做公益时候的困惑,邀请了不同的人从不同视角来写自己的故事,从而吸引观众了解更多,前来参加活动。

Of course, to promote a project, it is necessary to write an activity tweet. In this activity tweet, I wanted to present the confusion of people from different perspectives when doing public welfare or watching high school students doing public welfare. I invited different people to write their stories from different perspectives, so as to attract the audience to know more and come to participate in the activity.

大家可以点击下方链接查看活动推文 You could click the link below to read the article:

如何设计属于青少年自己的公益活动?

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